• Elementor #8408

    Meet the Team: Shafina Coelho

    Shafina Coelho outside her Toronto home with her husband Lionel Coelho, six-year old daughter, Nomi and five-year-old son, Leo.

    Shafina Coelho is a Toronto-based Human Resources specialist passionate about helping women to find meaningful employment. In addition to her role with Moms at Work as job search coach and moderator for The Collective, she is the founder of Frida + Phoenix, an online, preloved children’s clothing shop. 

    Here are a some fun facts about this mother-of-two and long time member of the Moms at Work community.

    Proudest work achievement? 

    “Starting up a few projects in my spare time that help the planet. I started Plate Share with a couple of other parents which helps to reduce single-use plastic waste when throwing parties. People can borrow reusable plates, cutlery and drinkware in their neighbourhood from local Plate Share hosts for free. 

    And also starting Frida + Phoenix, an online, preloved children’s clothing shop aimed at keeping clothes out of the landfill while keeping your kids cute.”

    Favourite way to relax or recharge?

    “Drinking red wine and playing Dutch Blitz with my friends. It’s a card game and I’m terrible at it but I’m determined to win one day.” 

    Shafina with her family

    Ideal vacation? 

    “My parents have taken me back to East Africa where they were born a few times in my life. I would love to go back there again with my parents and this time bring my kids and husband so they can experience it. It’s such a beautiful place and truly unforgettable in so many ways.”

    Favourite book, author or podcast?

    “I’m really into learning about the ego right now and love devouring anything by Eckhart Tolle. I especially love his podcast with Oprah. It really puts things into perspective.”

    Shafina moderates the Job Hunting space on The Collective where she shares tips and resources, answers questions and hosts regular events to help members navigate the job application and interview process. 


  • Introducing Canada’s First Professional Association for Working Mothers

    In 2018, Moms at Work was created to fill a gap for professional women. It was designed to bring together mid and senior level career women. Women who were leaders, women who were returning to work after a career break and entrepreneurs. We crossed industries, areas of expertise and shared one thing in common – we were all mothers looking to grow our careers while raising our families. Within a year, we reached 3,500 members, mostly in the Greater Toronto Area. We networked, we met for lunch, we hired each other and we pushed for change. 

    In March 2020, everything changed. COVID-19 came to Canada and while the world ground to a halt – Moms at Work sprang into action. Our members left the workforce in record numbers as they were forced to choose their career or their children. Many were laid off as the pandemic hit female dominated careers hardest. 

    Moms at Work rallied our members and experts who helped navigate EI changes and legal issues and created a safe space for collective sharing, suffering and listening. As the world stayed apart, Moms at Work came together.

    By mid 2021, we had been quoted in close to 100 media interviews, created a Directory to support our members’ small businesses, produced a Holiday Gift Guide featuring local independently-run businesses, hosted both Pay Equity Commissioners along with various thought leaders in our virtual speaker series, created a Pay-What-You-Can webinar series for skills building and job hunting. We were invited by the Prime Minister to showcase what Moms at Work had done and to talk about the changes we felt were needed to support working families post-pandemic. That was when we realized that our community deserved representation as we prepare to ramp up.

    Moms at Work is now Canada’s first professional association for working mothers. Our new, customized community platform provides a safe, inclusive digital space for our members to connect, support, and learn from one another. Members have access to Moms at Work live and on-demand programming including our virtual speaker series, hiring panels and Masterminds. We will continue to work collaboratively with employers to help them rebuild their female talent pipeline and implement workplace policies that better support women and parents.

    Over the next year, we are committed to building a new Job Board, launching our employer training program to improve maternity leave processes, hosting dozens of events and building a network of Moms at Work chapters across Canada among other things!

    If you would like to join us as a member  – please submit your application here – annual membership is $399 and includes access to amazing speakers, hiring panels, a supportive community and more. 

    We are also looking for a select number of employer sponsors as we look to bring women back to the workforce. For more details, please email

    Allison Venditti

    Allison Venditti

    Allison Venditti is a Career Coach, HR professional and founder of Moms at Work. She is the mother of 3 children and one of Canada's leading experts on maternity leave and return to work. In her spare time you can find Allison biking, winning at board games and Star Wars trivia and thinking up new ways to support her community.

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